Ok, Let’s get one thing straight Apple before anything else makes hardware. This does not mean they don’t make good software, but they always focused of hardware than software. Apple has only ever been in the music business in order to sell more devices.
Apple does not need to make money from music nor has it ever needed to. I am not saying that it’s not been a crucially important music industry partner (in fact Apple is still pretty much the single most important partner on a global basis).
Remember When iTunes launched in 2001 with the IPod. It was for a product, you couldn’t upload any music to your iPod without it. It hasn’t really changed much since with the discontinue of the iPods and the launch of the iPhones in till now with apple music.
Apple has never really cared very much about music revenue, with iTunes running at a regular ‘break-even basis’ which is code for at a slight loss. Well at the time if you factor in the combined iTunes / iPod ads, it makes the budget look a lot worse.
But this has never threatened Apple because Apple has only ever been in the music business in order to sell more devices
Apple had this in mind from the beginning, When Steve job’s was on the quest to set up the iTunes deals with the major labels. the 70% of revenues to rights holders can be traced back to that deal. the revenue shares negotiated back then set the reference point for all digital deals since.Making it very hard to for any competitors to compete with the terms and rates apple had accepted with the major labels.
Now we have iCloud it has made iTunes, not hardware dependable as you can sync from anywhere.
This meant iTunes needed a revamp. Apple Music is it.
They are spending a lot of money setting this up and it just might work.
I have used it and I have experienced some bugs, but they are fixed quickly and overall a good service.